Brands Donating to LGBTQ+ Organizations with Their Pride Collections in 2019
This is officially my second annual round up of brands donating to LGBTQ+ organizations with their Pride collections, and more and more brands are getting involved. It’s awesome!
This list isn’t about promoting a specific brand or saying there is a right or wrong way to spend your money or show your Pride, it’s simply here to celebrate those companies who are taking a bold stance and using their dollars to do some good. I’m focusing specifically on clothing and accessory brands this year, since there are so many, and only highlighting brands who are disclosing the exact percentage or dollar amount of the donation. There are a ton of fitness, alcohol, grooming, food, hospitality and travel brands who are donating as well, so keep your eyes open!
It’s also important to donate directly to these LGBTQ+ organizations, if you are able. They do amazing work and could use every penny. Not just during Pride month. And of course, support LGBTQ+ artists and businesses!
Tap any image or brand name to shop their Pride collection.
LEVI’S
100% of net proceeds go to OutRight Action International, working to advance human rights for LGBTQ+ people all over the world.
H&M
10% of global sales price from the Pride Collection will support the United Nation’s Free & Equal Campaign
JOHN VARVATOS
30% of the proceeds will be donated to amfAR, The Foundation for AIDS Research
BOMBAS
40% of all donation socks will be made to the Ally Coalition through the end of June (Bombas always donates one sock for every sock they sell)
TODD SNYDER
20% of sales support the Stonewall National Monument through the National Park Foundation
MICHAEL KORS
100% of the profits from the #MKGO Rainbow Pride T-shirt will be donated to God’s Love We Deliver
BANANA REPUBLIC
50% of the purchase price of the Equality Collection will be donated to the United Nations Foundation in support of the UN Free & Equal Campaign (through July 22nd, maximum donation of $60,000)
J. CREW
50% of the purchase price from the “Love First” tee and HRC socks will be donated to the Human Rights Campaign
AMERICAN EAGLE
100% of sales will be donated to the It Gets Better Project
Ralph Lauren
100% of the purchase price from the sale of each Pride graphic tee and 50% of the purchase price from the sale of each Pride hoodie, cap, tote, and Polo shirt will be donated to the Stonewall Community Foundation
GAP
15% of sales from the Gap + Pride Collection will be donated to the United Nations Foundation in support of the UN Free & Equal Campaign
FOSSIL
100% of proceeds from the Pride Month watch will benefit the Hetrick-Martin Institute
MACY’s
20% (or more) of the sale price from every INC International Concepts tees, tanks and socks will be donated to The Trevor Project. You can also round up your purchase in-store to the nearest dollar (up to $.99) and donate the change to the Trevor Project.
AMERICAN APPAREL
100% of net proceeds will benefit the Los Angeles LGBT Center’s Trans-Cosmetic Donation Drive
HUNTER
Proceeds from the Pride Play boot will be donated to six chosen charities, including akt, The Outside Project, NAZ, MindOut, Mermaids and Trust Judy Blamet
NORDSTROM
100% of net sales from The Rail and BP Pride tees will be donated to the Human Rights Campaign
ABERCROMBIE & FITCH
Proceeds from the Pride Collection and Fierce will be donated to The Trevor Project, up to $100,000
2(x)IST
2(x)IST is donating $2,000 to three different foundations: The Audre Lorde Project, TGI Justice Project and the Montana Two Spirit Society. They are also donating $1 from each Pride Product sold during the month of June.
CLUB MONACO
50% of the purchase price from the Pride sweatshirt will be donated to the Stonewall Community Foundation
SCOSHA
10% of the proceeds will be donated to New York City’s LGBT Community Center
HAPPY SOCKS
10% of their limited edition Pride collection, in collaboration with The Phluid Project, will be donated to The Stonewall Community Foundation